The goal was to visually showcase the benefits of Audi LED headlights, which outshine the competition by illuminating distances beyond 600 meters. To accentuate the concept of 'Vorsprung durch Technik' (Advantage through technology), we implemented a spectacular Scoreboard of Audi LEDs.
My role: Initial Idea
Client: Audi
Agency: Razorfish
40 Years of McDonald’s in Germany. The idea was to give fans a present: They could invent and design their own burger. And they could also to start their own ad campaign.
At the end of the campaign three of the best voted burgers made it into the restaurants… Fans loved it!
My Role: Creative Direction
Client: McDonald's
Agency: Neue Digitale/Razorfish
In 2019/2020, I was Creative Director at Facebook Germany, overseeing campaigns like 'More Together' (Mehr gemeinsam), that was showcasing the incredible stories from German Facebook groups. #MoreTogether
It was an exciting experience, with over 30 shoot days, ever-changing briefings, global feedback rounds, and traveling thousands of miles around the globe.
Bread & Butter by Zalando – The Festival of Style and Culture: More than 40 Brands, over 10 Fashion Shows, exclusive Product Launches, Live Music, Global Street Food and much more.
My role: Concept, Copywriting, Event Communication
The task for this multi-channel campaign was to show the magic Google brings in your every-day-life. Stay humanly with Google…
My role: Copy, concept
Client: Google
Agency: 72andSunny’
An Audi rarely needs to be refueled.
So rarely, people forget about where the tank is…
We produced an interactive YouTube-Special to help people find (the right side of) the tank.
My Role: Concept, Scripts, Creative Direction
Client: Audi
Agency: Neue Digitale/Razorfish
With this campaign eBay makes spring even more colorful:
Fill your cart with color.
My role: Concept/Storyline, Copy
Agency: 72andSunny
Uli Hoeneß, president of Bayern Munich soccer club, is also the owner of Germany's largest NürnBERGER Sausage company, a fact not widely known until now.
The idea:
Why not create the "NürnBURGER" in collaboration with Uli, cleverly playing on the wordplay between 'Burger' and 'Berger': To market the product, we had Uli personally engage with distributors. Who better to promote the invention than the man behind it? However, given Uli's popularity in soccer, the challenge was that everyone only wanted to discuss soccer with him.
To overcome this, we decided to send him undercover.
The challenge: We faced the hurdle of having no media budget.
My Role: Creative Direction
Client: McDonald's
Agency: Neue Digitale/Razorfish
To emphasize the new features of the Google Chrome Browser we created a bunch of short films that tell a story behind the use case or show the usage with a twinkle in the eye.
My role: Concept, Scripts
Client: Google
Agency: Kolle Rebbe
Audi asked us to celebrate One Million Fans on Facebook.
Background:
Audi reached One Million Fans on Facebook.
The Idea:
One Million Fans, one Million reasons to love Audi. We let users tell their own reason and designed a three-dimensional webspecial …
My Role: Concept, Creative Direction
Client: Audi
Agency: Razorfish
Background:
Electric cars were often dismissed in the past due to the perception that they lacked power under the hood.
The idea: With a dichotomy of sound and picture, we aimed to mislead viewers. Engine power doesn't have to be loud anymore—it's a quiet revolution.
My Role: Creative Direction
Client: BMW
Agency: Hi-Res Berlin
Background:
In summer sales at McDonald’s are low. So how to get people in the restaurants?
The idea:
A promotion for a free McSundae Ice that brings customers into the restaurants and also is fun: The first coupon that melts away…
My Role: Concept, Creative Direction
Client: McDonald’s
Agency: Neue Digitale/Razorfish
Audi asked us to design a calendar. “A calendar…?!”, we thought, “Ok, let’s make a special one…”
The idea:
We designed the first car calendar without cars - only with beautiful Landscapes. Via Augmented Reality they were brought to life…
My Role: Concept, Creative Direction
Client: Audi
Agency: Neue Digitale/Razorfish
The idea: The shortest music album ever.
My role: Concept, copy
Client: Jägermeister
Agency: LA RED
Samsung asked for a Christmas campaign to promote different products with a consistent message.
In Germany, there's a saying, "Vorfreude ist die schönste Freude," meaning anticipation is the greatest pleasure.
We crafted a series of pranks featuring a humorous character eagerly anticipating the moment he gets to hold his new devices.
My Role: Concept, Script, Creative Direction
Client: Samsung
Agency: Hi-ReS Berlin
At the time the image of RWE, the huge energy company, was really bad. The task was to make it more friendly and tangible.
The idea: A giant - likable, good-natured, mild and pleasant…
My Role: Idea
Client: RWE
Agency: Jung von Matt
The Art Festival 24h Neukölln in Berlin needed more attention urgently.
The idea:
An SOS to the world. Every night at the same time in Berlin Neukölln lights were blinking SOS: Shops, Street lights, appartements and even the city hall… Over an App people could join the blinking…
My Role: Idea, Concept
Client: 48 Stunden Neukölln Kunstfestival
Agency: Hi-ReS Berlin
http://kunst-rettet-welt.de/
We were asked to come up with a digital raffle for McDonald’s “Stars of America” promotion with Heidi Klum.
Prize: A trip to Hollywood.
The idea: The first Google Streetview Game ever. In the App people had to answer questions related to the streets of Hollywood to win the trip…
Meine Rolle: Konzept/Creative Direction
Kunde: McDonald's
Agentur: Neue Digitale/Razorfish
To attract a younger audience to the the brand, an interactive music video was created. The specially crafted track by electro-act Digitalism allowed users to customize both the sound and video effects. This - at the time - innovative project aimed to infuse dynamism and freshness, appealing to a more youthful demographic while preserving the essence of Mercedes' longstanding heritage.
McDonald’s wanted to raise awareness in a young target group against the littering around their restaurants.
At 2010 the Soccer World Cup took place,
so we let the Kids become cool Soccer Jugglers via Facemapping: Kick the trash.
My Role: Concept, Creative Direction
Client: McDonald's
Agency: Neue Digitale/Razorfish
30 years later (2010) we brought the famous TV commercial into the digital age: With help of the Sudden Motion Sensor Mac-Book-Users of a tech savvy target group were able to interact with a special Banner.
Vorsprung durch Technik - Advantage through technology.
My Role: Creative Direction
Client: Audi
Agency: Neue Digitale/Razorfish
My own brand.
Started with a crazy idea.
Created the products.
Built a website with a shop.
Produced some films.
The rest is yet to come… :)
https://fkkfashion.com/
