Uli Hoeneß, president of soccer club Bayern Munich, also owns the biggest NürnBERGER Sausage company in Germany - but this was not very well known until now.
Why not create the “NürnBURGER” in cooperation with Uli. And to sell the product we sent Uli himself to talk to distributors - who could be a better fit that the man who invented it? But since everyone only wants to talk about soccer with Uli we need to send him undercover…
The challenge: We had no media budget…
My Role: Creative Direction
Agency: Neue Digitale/Razorfish