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RENÉ LAMBERTI
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McDonald's Kick the trash

McDonald’s wanted to raise awareness in a young target group against the littering around their restaurants.

At 2010 the Soccer World Cup took place,
so we let the Kids become cool Soccer Jugglers via Facemapping: Kick the trash.

My Role: Concept, Creative Direction
Client: McDonald's
Agency: Neue Digitale/Razorfish

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